Plans, coordinates, and directs advertising campaign for clients of advertising agency: Confers with client to determine advertising requirements and budgetary limitations, utilizing knowledge of product or service to be advertised, media capabilities, and audience characteristics.
Confers with agency artists, copywriters, photographers, and other media-production specialists to select media to be used and to estimate costs. Submits proposed program and estimated budget to client for approval. Coordinates activities of workers engaged in marketing research, writing copy, laying out artwork, purchasing media time and space, developing special displays and promotional items, and performing other media-production activities, in order to carry out approved campaign.
