Job Description and Jobs for:
- "Public Relations Specialist"

	Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
	Holland / RIASEC Career Code: E-A-S SOC: 27-3031.00

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Job Tasks for: "Public Relations Specialist"

Prepare or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Respond to requests for information from the media or designate another appropriate spokesperson or information source.

Establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups.

Plan and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda.

Confer with production and support personnel to produce or coordinate production of advertisements and promotions.

Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness and to promote goodwill.

Study the objectives, promotional policies and needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products and services.

Confer with other managers to identify trends and key group interests and concerns or to provide advice on business decisions.

Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

Coach client representatives in effective communication with the public and with employees.

Prepare and deliver speeches to further public relations objectives.

Purchase advertising space and time as required to promote client's product or agenda.

Plan and conduct market and public opinion research to test products or determine potential for product success, communicating results to client or management.

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Knowledge Requirements for: "Public Relations Specialist"

English Language -- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media -- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Sales and Marketing -- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service -- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Administration and Management -- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Psychology -- Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

Computers and Electronics -- Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

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Skill Requirements for: "Public Relations Specialist"

Writing -- Communicating effectively in writing as appropriate for the needs of the audience.

Critical Thinking -- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Reading Comprehension -- Understanding written sentences and paragraphs in work related documents.

Active Listening -- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking -- Talking to others to convey information effectively.

Judgment and Decision Making -- Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Time Management -- Managing one's own time and the time of others.

Persuasion -- Persuading others to change their minds or behavior.

Social Perceptiveness -- Being aware of others' reactions and understanding why they react as they do.

Coordination -- Adjusting actions in relation to others' actions.

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Ability Requirements for: "Public Relations Specialist"

Oral Expression -- The ability to communicate information and ideas in speaking so others will understand.

Speech Clarity -- The ability to speak clearly so others can understand you.

Written Expression -- The ability to communicate information and ideas in writing so others will understand.

Oral Comprehension -- The ability to listen to and understand information and ideas presented through spoken words and sentences.

Problem Sensitivity -- The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

Written Comprehension -- The ability to read and understand information and ideas presented in writing.

Speech Recognition -- The ability to identify and understand the speech of another person.

Originality -- The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Inductive Reasoning -- The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

Near Vision -- The ability to see details at close range (within a few feet of the observer).

See the Educational Requirements for "Public Relations Specialist"

Job Activities for: "Public Relations Specialist"

Communicating with Persons Outside Organization -- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Getting Information -- Observing, receiving, and otherwise obtaining information from all relevant sources.

Thinking Creatively -- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Communicating with Supervisors, Peers, or Subordinates -- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Organizing, Planning, and Prioritizing Work -- Developing specific goals and plans to prioritize, organize, and accomplish your work.

Interacting With Computers -- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Establishing and Maintaining Interpersonal Relationships -- Developing constructive and cooperative working relationships with others, and maintaining them over time.

Making Decisions and Solving Problems -- Analyzing information and evaluating results to choose the best solution and solve problems.

Updating and Using Relevant Knowledge -- Keeping up-to-date technically and applying new knowledge to your job.

Scheduling Work and Activities -- Scheduling events, programs, and activities, as well as the work of others.

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