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- "Public Relations Manager"

	Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.

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Job Tasks for: "Public Relations Manager"

Identify main client groups and audiences and determine the best way to communicate publicity information to them.

Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.

Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.

Manage communications budgets.

Manage special events such as sponsorship of races, parties introducing new products, or other activities the firm supports in order to gain public attention through the media without advertising directly.

Draft speeches for company executives, and arrange interviews and other forms of contact for them.

Assign, supervise and review the activities of public relations staff.

Evaluate advertising and promotion programs for compatibility with public relations efforts.

Establish and maintain effective working relationships with local and municipal government officials and media representatives.

Confer with labor relations managers to develop internal communications that keep employees informed of company activities.

Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.

Formulate policies and procedures related to public information programs, working with public relations executives.

Respond to requests for information about employers' activities or status.

Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.

Facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.

Maintain company archives.

Manage in-house communication courses.

Produce films and other video products, regulate their distribution, and operate film library.

Observe and report on social, economic and political trends that might affect employers.

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Knowledge Requirements for: "Public Relations Manager"

English Language -- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Law and Government -- Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

Administration and Management -- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Customer and Personal Service -- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Education and Training -- Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

Foreign Language -- Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

Sales and Marketing -- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Mathematics -- Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Clerical -- Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting -- Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

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Skill Requirements for: "Public Relations Manager"

Speaking -- Talking to others to convey information effectively.

Time Management -- Managing one's own time and the time of others.

Writing -- Communicating effectively in writing as appropriate for the needs of the audience.

Reading Comprehension -- Understanding written sentences and paragraphs in work related documents.

Active Listening -- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Coordination -- Adjusting actions in relation to others' actions.

Service Orientation -- Actively looking for ways to help people.

Persuasion -- Persuading others to change their minds or behavior.

Social Perceptiveness -- Being aware of others' reactions and understanding why they react as they do.

Critical Thinking -- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

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Ability Requirements for: "Public Relations Manager"

Oral Comprehension -- The ability to listen to and understand information and ideas presented through spoken words and sentences.

Speech Clarity -- The ability to speak clearly so others can understand you.

Speech Recognition -- The ability to identify and understand the speech of another person.

Problem Sensitivity -- The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

Oral Expression -- The ability to communicate information and ideas in speaking so others will understand.

Deductive Reasoning -- The ability to apply general rules to specific problems to produce answers that make sense.

Written Expression -- The ability to communicate information and ideas in writing so others will understand.

Written Comprehension -- The ability to read and understand information and ideas presented in writing.

Inductive Reasoning -- The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

Originality -- The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

See the Educational Requirements for "Public Relations Manager"

Job Activities for: "Public Relations Manager"

Getting Information -- Observing, receiving, and otherwise obtaining information from all relevant sources.

Establishing and Maintaining Interpersonal Relationships -- Developing constructive and cooperative working relationships with others, and maintaining them over time.

Communicating with Persons Outside Organization -- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

Thinking Creatively -- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

Making Decisions and Solving Problems -- Analyzing information and evaluating results to choose the best solution and solve problems.

Interacting With Computers -- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

Identifying Objects, Actions, and Events -- Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

Performing for or Working Directly with the Public -- Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.

Judging the Qualities of Things, Services, or People -- Assessing the value, importance, or quality of things or people.

Communicating with Supervisors, Peers, or Subordinates -- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

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