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List of Helpful Books

Books That I Have Found Helpful in the Fields of:

Self Awareness, Self Improvement, Leadership, Management,
Marketing, Product Development, Psychology, Personality Type, and The Generations



Building on Bedrock:

What Sam Walton, Walt Disney, and Other Great Self-Made Entrepreneurs Can Teach Us About Building Valuable Companies

by: Derek Lidow    


Do It! Let's Get Off Our Buts

by: Peter McWilliams    

My favorite book for getting motivated and for discovering your mission in life.


Generation Me - Revised and Updated:

Why Today's Young Americans Are More Confident, Assertive, Entitled--and More Miserable Than Ever Before

by: Jean M. Twenge, PhD    

An analysis of the Millennial generation, based on statistics, surveys and serious research.



Why Today’s Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us

by: Jean M. Tweng, PhD    

Analysis of the iGen, the generation that comes after the Millennials.


Jung's Function-Attitudes Explained

by: Henry L. Thompson    

A short book that explains Jung's cognitive functions, in simple terms.


Lectures on Jung's Typology (Seminar Series) Paperback – July 31, 1998

by: Marie-Louise Von Franz     James Hillman

Lectures focusing on Jung's concept of "inferior functions," where our inferiority complexes come from.


Survival Games Personalities Play

by: Eve Delunas Ph.D.    

A personality type book that focuses on the four Temperaments, and how each one tends to act out and behave badly due to stress and trauma.


The Alliance:

Managing Talent in the Networked Age

by: Reid Hoffman     Ben Casnocha | Chris Yeh

From the founder of LinkedIn and one of the founders of PayPal, this book reveals how the old concept of "lifetime employment" is being replaced by labor/management relationships that fit better i.e. what the author calls the "Tour of Duty" agreement. Helps explain the gig economy.


The Art of SpeedReading People:

How to Size People Up and Speak Their Language

by: Paul D. Tieger     Barbara Barron-Tiege

Shows how to determine a person's personality type by observing them.


The Joy of Not Working:

A Book for the Retired, Unemployed and Overworked

by: Ernie Zelinski    

A guide for Type A personalities and others to learn to enjoy not working so hard and not driving themselves so hard.


The Neuroscience of Change:

A Compassion-Based Program for Personal Transformation

by: Kelly McGonigal    


Tools of Titans

The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

by: Timothy Ferriss    

A 2" thick book of very short stories showing how great people deal with life and keep themselves motivated.



Making Sense of Life's Changes

by: William Bridges    

This book will help get you through life's more difficult changes whether it's loss of a job, loss of a loved one.


Understanding Yourself and Others:

An Introduction to the 4 Temperaments-4.0

by: Linda V. Berens    

Linda Berens, one of the greatest personality type trainers and inventors ever describes the four Temperaments.


Understanding Yourself and Others:

An Introduction to Interaction Styles 2.0

by: Linda V. Berens    

Linda Berens, describes the four "Interaction Styles' also known as "Social Styles."


What's Your Type of Career?:

Find Your Perfect Career by Using Your Personality Type

by: Donna Dunning    

Shows which careers match which Myers-Briggs personality type. Also includes the Holland Code for each career.